Privacy Policy

Last updated: September 23, 2025

This Privacy Policy describes how the website MorningPP (https://morningpp.com), operated by M D LABS CONSULTORIA E TREINAMENTOS LTDA (CNPJ: 32.174.043/0001-80), collects, uses, shares, and protects user data.

We are committed to transparency, privacy, and security of your information. This policy complies with the Brazilian General Data Protection Law (LGPD – Law No. 13.709/2018), the General Data Protection Regulation (GDPR) of the European Union, the Children’s Online Privacy Protection Act (COPPA), and Google AdSense Privacy Requirements.

1. Information Collected

1.1. Information provided directly by you:

  • Name
  • Email address
  • Phone number (if applicable)
  • Data submitted via forms, comments, or sign-ups

1.2. Information collected automatically:

  • IP address
  • Browser and device data
  • Operating system
  • Approximate location
  • Pages visited and time spent
  • Connection type
  • Navigation activity (clicks, scroll, session duration)
  • Cookies, anonymous identifiers, pixels, and web beacons

1.3. Precise location data:

With your explicit consent, we may collect GPS, Wi-Fi, or cellular tower data for specific features.

1.4. Children’s data:

Our content is not directed to children under 13 years old. We do not knowingly collect personal data from children. If such data is identified, it will be immediately deleted.

2. Purposes of Data Processing

Your data may be used to:

  • Provide and improve our services and content
  • Display relevant ads via Google AdSense
  • Analyze statistical behavior via tools like Google Analytics
  • Customize your user experience
  • Communicate updates, offers, and content (with consent)
  • Ensure security and prevent fraud
  • Comply with legal or regulatory obligations

3. Advertising and Google AdSense

This site uses Google AdSense to display personalized or non-personalized advertising.

For users in the European Economic Area (EEA) or where required by law, we display a consent banner allowing users to accept or reject personalized ads.

3.2. Third-party cookies:

Third parties, including Google, may use cookies or similar technologies to serve ads based on users’ previous visits to this or other websites.

Learn how Google uses information from partner sites:
➡️ https://policies.google.com/technologies/partner-sites

3.3. Opt-out of personalized ads:

You may manage your ad preferences at:
➡️ https://adssettings.google.com

4. Use of Cookies and Similar Technologies

We use cookies to:

  • Recognize returning visitors
  • Improve website performance
  • Remember user preferences
  • Collect analytics and statistics
  • Serve relevant ads via Google and partners

You can reject or manage cookies via your browser settings or tools like:
➡️ https://www.aboutads.info/choices

5. Data Sharing

We do not sell your personal data. Your information may be shared with:

  • Advertising partners (e.g., Google AdSense, Ad Manager)
  • Analytics platforms (e.g., Google Analytics)
  • Hosting, security, and maintenance service providers
  • Regulatory or judicial authorities, if legally required

6. International Data Transfers

By using this site, you consent to the transfer and processing of your data outside of Brazil, especially to the United States and the European Union, in accordance with international privacy standards and contractual safeguards.

7. Data Security

We implement technical and organizational measures to protect your data:

  • Encrypted connection (HTTPS/SSL)
  • Firewalls and intrusion prevention systems
  • Restricted access to personal data
  • Continuous monitoring and encrypted backups

However, no system is 100% secure. We recommend you also protect your data.

8. Data Retention

We retain your data only for as long as necessary for the purposes described in this policy or as required by law. Retention criteria:

  • Browsing data: up to 12 months
  • Contact/newsletter data: until you unsubscribe
  • Consent logs: up to 5 years (per LGPD requirements)

You may request deletion at any time (see section 9).

9. Your Data Rights (LGPD)

You have the right to:

  • Confirm whether we process your data
  • Access your personal data
  • Correct incomplete or outdated data
  • Anonymize, block, or delete data
  • Request data portability
  • Withdraw consent at any time
  • Object to specific types of processing

To exercise your rights, contact us at:
📧 contact@morningpp.com

By browsing our site, you agree to this policy.

You may:

  • Manage cookie settings via your browser
  • Withdraw consent at any time
  • Customize your advertising preferences (see section 3)

11. Children and COPPA Compliance

Our site does not intentionally collect data from users under 13. If we become aware of any such collection, we will immediately delete the data. We comply with COPPA and Google’s child content policies.

If you are located in the EU, we present banners that:

  • Request consent for cookies
  • Request consent for personalized ads
  • Allow you to manage data preferences

You may change your consent choices at any time.

13. Contact Information

Data Controller:
M D LABS CONSULTORIA E TREINAMENTOS LTDA
📧 Email: contact@morningpp.com
📍 São Paulo – SP, Brazil

14. Complaints and Regulatory Authority

You may file a complaint with the Brazilian National Data Protection Authority (ANPD) if you believe your rights have been violated.

15. Changes to This Policy

This policy may be updated periodically. Material changes will be highlighted on the website. The “Last updated” date will always be displayed at the top.

16. Governing Law and Jurisdiction

This Privacy Policy is governed by the laws of the Federative Republic of Brazil.
The forum of São Paulo – SP is elected to resolve any disputes, to the exclusion of any other jurisdiction.